Target Accelerator Cohort 6

Posted Leave a commentPosted in 3D, augmented reality, business

We are very excited to be part of Cohort 6 of the Target Accelerator Program in India!

Quote about us from the article: “Point105-AR provides a holistic 3D asset management solution for augmented reality experiences.”

It is very exciting to be working with one of the best 3D CGI and retail technology teams in the world. Our product addresses the need to be able to create and manage 3D assets for creating AR experiences at scale. Along with Target, we will be exploring how we can help accelerate the roadmap for AR.

Check out webpage for more information.

3D model

On 3D model formats

Posted Leave a commentPosted in 3D, augmented reality

In order to use the amazing 3D models and animation for your Augmented Reality experiences, you need to export them in 3D model formats. Each Augmented Reality platform understands a few model formats and there are several. It is really tricky to handle multiple 3D model formats to work with each AR platform.

3D model formats

AR platforms rely on graphics technologies to draw (or render) 3D objects. A 3D model format stores information such as the 3D mesh, animations, materials, textures, and lighting. Unfortunately, there are several formats and each graphics system relies on a different set of formats. Let us look at a few formats we work with.


COLLADA (COLLAborative Design Activity) is a widely supported 3D model format. COLLADA documents are typically identified by a .dae file extension. Most platforms support this format, including SceneKit (iOS), Unity, and WebGL. Textures or image files are kept separate and are not packed into a single file. Also, COLLADA is not a binary format.

We use COLLADA when we work across tools within our company. However, we do not recommend using this format to work directly in applications.

FBX (.fbx)

FBX (Filmbox) is also a widely supported format and the files are usually identified by a .fbx file extension. FBX has reliable implementations across 3D software and is especially very good with supporting animations and bones. However, SceneKit, the graphics platform provided by iOS, does not support this format natively.

We do not recommend using this format for applications directly. We could use this format to import animations into Facebook AR Studio and other software as an intermediate step.

OBJ (.obj)

OBJ (Wavefront) is a standard format supported by many software applications, identified by .obj file extension. One downside to OBJ is that it represents mesh geometry alone. The visual appearance or material information is stored in a separate file (or files) with a .mtl extension. The format does not have units as well. While the simplicity of the format makes it very reliable to support across applications, we do not recommend using this format to work directly in applications.

gfTF (.gltf and.glb)

glTF (GL Transmission Format) is a more recent 3D model format described as the JPEG of 3D. glTF supports a binary format, usually identified as a .glb file extension and a text format, usually identified as a .gltf extension. The self-contained binary format packs textures/images as well. As a result, the model format is very attractive to use because a single file is sufficient.

The support for this format has recently become prevalent among several applications.

We recommend using glTF as a format for applications and our users.

USDZ (.usdz)

Apple announced support for USDZ (Universal Scene Description) format as part of ARKit 2. iOS 12's Quick Look feature allows users to experience AR directly from various system applications such as Messages, Mail, Safari, etc.

For iOS applications and users, USDZ is a powerful format to use.

Which format?

Most of the AR platforms we work with support glTF (iOS, Unity, WebGL) and USDZ (iOS) now. These are our preferred 3D model format for application.

AR models

Introducing Point105-AR Technology Solutions

Posted Leave a commentPosted in augmented reality

We are excited to announce Point105-AR technology solutions. Point105-AR’s mission is to help businesses build magical Augmented Reality experiences that are delightful, fun (even eccentric), and intuitive.Over the last 2 years, we have been developing our reference app, MaskUp. Our app has been downloaded more than 70K times on iOS and Android, and users engage with the app for more than 4.5 minutes each day on average with our novel AR experiences. We were one of the first partners to launch effects in Facebook AR Studio (Read about our launch here). One of our effects, Turban Mania, has over 12 million uses across the world.


Point105 Augmented Reality


Users love Augmented Reality experiences

The user engagement with our AR effects has been beyond our expectations and with the numbers we are seeing, we believe that AR is now ready for prime-time user experiences across all possible domains: e-commerce, entertainment, communication, industrial and manufacturing systems, training solutions, education and others.

Moreover, four major technology players are putting their weight behind AR and have launched platforms in the past few months: Apple launching ARKit, Google launching ARCore, Facebook launching ARStudio, and Snapchat launching Lens Studio. The potential reach for AR is now extremely compelling, and users absolutely love AR for its engaging experiences.


Technical expertise to create Augmented Reality experiences

The skillset required to create in AR is very different from traditional technology like building apps or building websites. Creating good quality AR experiences requires expertise in Computer Vision, 3D modelling and Computer graphics, three typically diverse skills in the market today. We believe that, with our expertise in these fields, we can help many businesses accelerate their AR goals and help them get to market much faster than they would otherwise with traditional development.

0.105 radians ~= 6 degrees (of freedom)

In a non-AR world objects are not like in real life. If you try to move around to see the back of an object shown on your smartphone, you cannot. The object just follows you. AR allows you to explore objects a lot more intuitively by being able to move objects, rotating them, and moving them. Computer interfaces that use AR imitate the real world a lot more than traditional interfaces.

In scientific terms, objects are empowered with 6 degrees of freedom or commonly known as 6DOF in the AR world. Our company name, Point105-AR, is a play on this concept and our mission is to create magical experiences that endows 3d virtual objects with 6 degrees of freedom in the AR world.


Point105-AR Cloud

Point105 AR Cloud

Our core technology is an AR Cloud that handles the various technical challenges in getting AR experiences up and running. Let’s go through the various stages of building high quality AR experience.

  • Low poly models: For each product that you want to display as part of an AR experience, we need to create a 3D model that is optimised for smartphones. We can take in CAD models or Product images and our 3D artists create 3D models that have a very low size, also known as low-poly models.
  • Material configuration: Each model needs to be configured with a material so it looks like the intended object and these materials have certain properties. The configurations might need to be different across various platforms.
  • Model formatting: Each model needs to be converted to a compatible format and optimised for network delivery for each platform (SceneKit and Unity in our case).
  • Cloud serving: Hosting models in a public cloud along with material configuration, so they are optimised for fast delivery to where the user is.
  • SDK: Our software development kit provides developers or even our app an easy interface to simply drop 3d objects with the material configurations into an AR environment seamlessly.


Point105-AR Beta program: Talk to us

We are opening our technology solutions as beta. We offer two sets of packages: for developers and for businesses. Our developer packages are intended for developers who have app capabilities and just need our Cloud capabilities. Business packages are for businesses who sell products/services either offline or online.

Check out our packages and pricing here.

For developers, we are offering to build 2 models for free as signup bonus.

We are offering to waive the $999 whitelabel app one time setup fee as part of this program for businesses who sign up for business solutions.

Sign up on this page or drop us an email to get in touch.